Generative AI is set to revolutionize the lending process in Switzerland, enhancing customer relationships, credit risk assessments, and operational efficiency. As international competitors leverage AI for faster, smarter services, Swiss banks must accelerate their adoption of these technologies to maintain their competitive edge and support the country's high home ownership rates. Embracing AI can lead to significant efficiency gains, improved credit decisions, and reduced operational costs, making it essential for Swiss institutions to act decisively in this evolving landscape.